PRIMER WINNER 2020
$52 | 30 ml
Cruelty Free | Vegan
Really lovely minimalist packaging from ilia, they recently did a redesign of their packaging and the new one looks amazing. The packaging is off-white matte opaque plastic, which I think makes it look more expensive than if it just were a basic glossy white. They even color matched the silicone dropper top to match the color of the plastic.
"We believe in skin that looks like skin—and radiance that comes naturally. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, potent formulas that protect and revive your skin."