"The personal care industry has been lazy in making sure its products are safe, and we’re not having it! Native was created to inspire and empower people to look closer at the ingredient lists behind their daily personal care products like deodorant, body wash, soap, and toothpaste.
We practice what we preach, and we take pride in that our products are effective, clean, and cruelty free. You hold yourself to a high standard, and so should your personal care products."
*Moiz Ali founded Native but sold the brand to Procter & Gamble who currently owns Native.