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Beauty Design Awards 2020 Winner Badge


Beauty Design Awards celebrates the very best of packaging design in the cosmetics industry. The goal is to celebrate and highlight innovation, creativity and mastery in the field of beauty product design.

The brands that were finalists and winners for 2020 are are not associated with Beauty Design Awards and there are no affiliate links. All products were selected editorially by looking at over 1000 brands and a enormous amount of products.

Photo of Cleansing Balm from Then I Met You. The image also shows the balm spread out and the texture looks like mango sorbet.


Cleansing balm from the brand Then I met you

Living Cleansing Balm

$38 | 90 g
Cruelty Free | Vegan

The sweet periwinkle blue going into a transparent frosted glass that shows the bright yellow of the cleansing balm gives such a fresh and modern look. The typography is very clean and the whole product has such an overall appealing look.



Photo of the banana moisturizer from glow recipe, a round clear glass jar with a yellow plastic lid.

Banana Soufflé Moisture Cream

$39 | 50 ml

Cruelty Free | Vegan


This sweet little moisturizer from Glow Recipe has a really nice rounded glass jar with a smooth straight lid in a just right banana yellow lid with the clear glass showing the slightly paler cream inside is such a treat.

Photo of banana moisturizer from glow recipe, the jar is open and tilted onto the lid, showing the smooth light yellow cream that looks like custard. the surface its on is yellow and there are bananas in the background.
Photo of watermelon glow toner from glow recipe. It's shot from above, the tall bottle is made out of clear glass but has an uneven surface. the background is pink and coved with a thin layer of water. There are pieces of watermelon beside the bottle.


watermelon glow toner from glow recipe, has a tall glass bottle with a pink lid.

Watermelon Glow Toner

$34 | 150 ml

Cruelty Free | Vegan


The unique shape of the glass bottle with the pale pink lid and clean typography gives a really clean and modern look with a twist. The bottle was sculpted in clay and then made into a mold, giving it such a special look.


Avocado Melt Sleeping Mask from glow recipe. Glass jar with light green lid.

Avocado Melt Sleeping Mask

$49 | 70 ml

Cruelty Free | Vegan


Glow recipe's Avocado Melt is another amazing packaging design with a really unique shape.

Avocado Melt Sleeping Mask shot from above with avocado halfs around it.
photo of glow recipe's watermelon glow lip pop with pieces of watermelon.


photo of glow recipe lip pop

Watermelon Glow Lip Pop

$22 | 2.8 g

Cruelty Free | Vegan



Photo of soothing face mist from the brand glossier. The bottle is a light pink semitransparent plastic with a pink plastic lid and a white label with black sans serif text.

Soothing Face Mist

$18 | 95 ml

Cruelty Free | Vegan


This face mist from Glossier has a lovely millennial pink color which looks really nice on the semi transparent top Which is finished with a white label with simple black sans serif text.

Photo of soothing face mist from glossier.


Photo of Haloscope Dew Effect Highlighter from Glossier.

Haloscope Dew Effect Highlighter

$24 | 5.5 g

Cruelty Free


This face mist from Glossier has a lovely millennial pink color which looks really nice on the semi transparent top Which is finished with a white label with simple black sans serif text.


Mascara from Glossier, the packaging is a long straight cylinder in a light pink plastic with Glossier written in bold black sans serif font.

Lash Slick

$20 | 8.5 g

Cruelty Free | Vegan


Really simple cylinder shape in signature millennial pink with the bold Glossier logo, classic.

Photo several of the mascara from glossier on a white background.


Photo of the cloud paint cream blush from Glossier. it's in a white tube that is pink on the lid and part of the tube indicating the color of the blush.

Cloud Paint

$20 | 10 ml

Cruelty Free


I love this design so much I wrote a whole blog post about it. The way the colors and typography is layed out and the type of tube reminds me of both paint tubes and pantone color swatches.



A mango body butter wrapped in paper that makes it look like a package of butter.

Mango Body Butter

$26 | 100 g

Cruelty Free | Vegan


This design is so fun and lovely. The solid mango body butter is wrapped in paper with a cardboard around it that easily is ripped off in sections as you use up more of the bar and then it can be placed inside another cardboard package that it fits perfectly inside. Every layer looks just perfect.

Photo of the mango body butter both in the paper wrapping and the cardboard packaging that goes outside that.
Photo of Ilia's priming serum. An off-white matter opaque plastic dropper bottle with minimalist sans serif typography. It's on a beige surface with drops of the serum on it, the serum has a light shimmer to it.


Photo of the priming serum from Ilia

True Skin Radiant Priming Serum

$52 | 30 ml

Cruelty Free | Vegan


Really lovely minimalist packaging from ilia, they recently did a redesign of their packaging and the new one looks amazing. The packaging is off-white matte opaque plastic, which I think makes it look more expensive than if it just were a basic glossy white. They even color matched the silicone dropper top to match the color of the plastic. 



Photo of Lapis Blue Tansy Face Oil, a square glass bottle with a white dropper top. Theres a white label on the bottle in a diamond shape with black sans serif text on it. The liquid inside the bottle is a dark blue color.

Lapis Blue Tansy Face Oil

$72 | 50 ml

Cruelty Free | Vegan


Herbivores Lapis has a square clear glass bottle with a plain white dropper bottle lid and minimalist typography that really shows off the bright blue of the serum inside the bottle.

Photo of herbivore's lapis facial oil.  It's a square glass bottle with a thick bottom and a dropper top. One bottle is laying on its side and the other it stod op on it.
Photo of gisou's hair mask with the secondary packaging, a pink and white paper box, beside it.


Gisou Honey Infused Hair Mask, clear glass jar with a thick bottom, has a pink plastic lid.

Honey Infused Hair Mask

$62 | 250 ml

Cruelty Free


The Honey Infused Hair Mask from Gisou comes in a clear glass jar with a thick bottom. The lid is a soft light pink plastic. The whole jar is a straight cylinder making the design look really clean.



Sunscreen from the brand Salt & Stone, its a plastic tube that is black on the bottom part with white text and the top part is off-white with black text.

Natural Mineral Sunscreen Lotion

$18 | 88 ml

Cruelty Free | Vegan

Photo of the salt & stone sunscreen tube, it's leaning against a tile wall
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Hand Cream from the brand Yope, its an aluminium tube in orange and purple with black text, it has a cute illustration of a badger. The style is cute and whimsy.

Mandarin and Raspberry Natural Hand Cream

$5.5 | 50 ml

Cruelty Free | Vegan



Lipstick from Rodin, The packaging is made out of completely clear plastic so you see the lipstick inside thru it. Has the text 'Rodin' on the front.

Luxury Lipstick

$38 | 4 g

Cruelty Free

Photo of fenty beauty's range of foundations lined up showing the wide range of colors they offer.


Foundation from the brand Fenty Beauty. The bottle is in matte glass with the name of the brand on it. The lid is white plastic.

Pro Filt'r Soft Matte Longwear Foundation

$36 | 32 ml

Cruelty Free | Vegan



Concealer from Rare Beauty, its a round glass bottle with a matte finish. The lid is a matte plastic in pale pink.

Liquid Touch Brightening Concealer

$19 | 7.5 ml

Cruelty Free | Vegan


A really sleek and minimal design from Rare Beauty. Love the matte look with the pale pink lid. The round knob on the lid not only looks nice, it also makes it easier to open and hold while using. It makes it easier for everyone but it can also be an enormous help for people that have dexterity challenges. It's just so perfect when packaging can look nice and be more practical for it.

Photo of Rare Beauty's concealers in a tiled pattern showing a wide range of different shades available.
Photo of native's deodorant in paper tube packaging. Showing three of their scent options, coconut & vanilla, cucumber & mint, lavender & rose. They are all off-white with different colored text depending on the scent.


Deodorant from Native in their plastic free packaging. It's a solid stick deodorant in a paper tube. It's white with brown text, the scent is coconut and vanilla.

Plastic Free Deodorant

$13 | 75 g

Cruelty Free | Vegan

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Beauty design awards celebrates the best of design in the beauty industry. 2020 was the first year and we are going even bigger for 2021. The categories will be changed and more will be added. In addition to celebrating the best packaging design awards looking at beauty brands as a whole will also be included.

This year we are opening up for anyone to send in product nominations! This is open and completely free, it helps make sure good design gets in front of our eyes and considered. Brands are also welcome to fill out the interest form. Participation is free but we appreciate brands that are willing to send their products since better judgement can be made from looking at the products in person rather than in pictures. 

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