Photo of fenty beauty's range of foundations lined up showing the wide range of colors they offer.

FOUNDATION WINNER 2020

 
Foundation from the brand Fenty Beauty. The bottle is in matte glass with the name of the brand on it. The lid is white plastic.

Pro Filt'r Soft Matte Longwear Foundation

$36 | 32 ml

Cruelty Free | Vegan

HIGHLIGHTER FINALIST
highlighter stick from fenty beauty, it's beige plastic and hexagon shaped.

$25 | 10 g

Cruelty Free | Vegan

Fenty Beauty
FOUNDER

Rihanna*

 
ABOUT
 

"Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”"

INFO
 
Based in USA
Founded 2017
Cruelty Free**
 
DESIGN BY

*Rihanna is the founder and face of Fenty Beauty, but majority share is owned by LVMH.

**owned by a parent company that is not cruelty free.