Beauty as an industry, has been built on a whole lot of ugly. We're here to turn it all around with uncomplicated, potent, pleasure-filled beauty essentials that refuse to play by the current standards. We're guided by ethics, not profits. We strive for effective, sustainably sourced natural ingredients back by science, guided by radically ethical practices.
It's an approach that not only does right by our skin—a thing of nature itself—but our fellow humans, and our cherished environment.