BEAUTY DESIGN AWARDS 2025 WINNERS

Beauty Design Awards celebrate excellence in beauty product design — from concept to experience.

The awards recognize products that stand out not only for their visual presentation, but for how design, formulation, usability, and sensorial qualities come together to create a coherent and compelling whole.

Unlike awards focused solely on packaging or branding, Beauty Design Awards evaluate the full product experience. From materials, form, and typography to formulation intent and user interaction, each entry is assessed as a complete design system rather than a single visual moment.

For the 2025 edition, thousands of beauty products from across the global market were reviewed. Winners were selected through an independent evaluation process based on merit, originality, and execution — with the goal of highlighting genuinely well-designed products, not trends or marketing spend.

Participation in Beauty Design Awards is entirely free.
No brands pay to be considered, shortlisted, or awarded. There are no entry fees, no licensing fees for using the award icons, and no affiliate links. This structure is intentional: the awards exist to recognize quality, not commercial participation. While some brands submit products for consideration, the majority of finalists and winners are independently discovered through ongoing market research.

Beauty Design Awards is founded and led by beauty industry market research specialist Jennifer Carlsson, and is built on independent analysis, global market insight, and a long-term commitment to recognizing design excellence in beauty.

We are pleased to present the Beauty Design Awards 2025 Winners.

Brand of the year

BRAND OF THE YEAR WINNER 2025

Anillo is awarded Beauty Design Awards 2025 Brand of the Year for its exceptionally cohesive, sensorial approach to modern hair and body care.

The brand distinguishes itself through a warm, minimalist design language that extends seamlessly from visual identity to formulation, texture, scent, and everyday use. Rather than relying on performance-heavy or high-energy branding common in the category, Anillo reframes daily care as a calm, restorative ritual—executed with remarkable consistency across its product range. This clarity of intent, combined with growing international traction and a distinctive emotional positioning, makes Anillo a standout example of how thoughtful design can shape both user experience and long-term brand relevance.

Haircare - Anillo - Rosy Night Repair Hair Essence.png

New Brand of the Year

NEW BRAND
OF THE YEAR
WINNER 2025

Joonbyrd is awarded Beauty Design Awards 2025 New Brand of the Year for its confident reinvention of dermatologist-led bodycare.

Founded in 2024 by dermatologist Dr. Alexis Granite, the brand successfully bridges clinical credibility with a soft, sensorial, and design-forward identity—moving away from the utilitarian visual codes that typically define derm-backed brands. Joonbyrd’s sculptural pastel packaging, emphasis on texture and scent, and tightly edited premium positioning create a bodycare experience that feels both authoritative and emotionally engaging. This clarity of concept signals a rare level of design maturity and strategic alignment for a brand at this stage, making Joonbyrd a standout new entrant in 2025.

Bodycare - Joonbyrd - Little Love Nourishing Body Lotion.png

Doing Good Brand of the Year 2022

DOING GOOD
FOR THE PLANET
BRAND OF THE YEAR WINNER 2025

Deodorant - Les Petits Prödiges - Vanilla Milk Deodorant 48h (4).jpeg

Deodorant - Les Petits Prödiges - Vanilla Milk Deodorant 48h (1).jpeg

Les Petits Prödiges is awarded Beauty Design Awards 2025 Doing Good Brand of the Year for its meaningful commitment to sustainability and intentional design.

The French brand reimagines everyday beauty essentials through a lens of environmental responsibility: its product formulas are made locally in France, and packaging is consciously minimized, recyclable, biodegradable, and often entirely plastic-free — especially in deodorants housed in cardboard tubes and other zero-waste formats. This approach significantly reduces environmental impact while delivering enjoyable, sensorial products that respect both skin and planet. Les Petits Prödiges’s alignment of ecological integrity with pleasurable user experience exemplifies how beauty brands can do good without compromise.