Makeup is an extension of your skincare. All of our products act like skincare. We test all of our products by sleeping in it for an extended period of time. And woke up with better skin! Good for your skin and the planet. We're leaders in biobased beauty (meaning we don't like to use fossil fuels) - plus, it's better for your skin. Clean, vegan, and cruelty free. We're fun without compromising on high quality ingredients or textures.