Challenging the ageism prevalent in the beauty industry, 19/99 is a brand founded on the principle that beauty is timeless and should be accessible to everyone, regardless of age. With a name representing the age spectrum from 19 to 99, the brand aims to empower individuals to define their own standards of beauty. Their products are designed to be versatile and inclusive, embodying the belief that you should have the freedom to look and feel how you want at any stage of life.