"Hey there! I’m Ericka. I'm a capricorn, I probably eat too much tofu and I'm the founder of Axiology. I never thought I'd run a beauty company but, in 2013, when I learned that all of the lipsticks I owned were tested on animals I was horrified and set off on a mission to only buy vegan makeup. Problem was, all of the vegan lipsticks I found were super drying so, I started making my own in my kitchen and the rest is history!"