"DARLING is the Made in Italy brand born from the idea that a suncare product could also be a design object, symbol of fashion and trend.

The combination of a simple and beautiful design and a very high quality product formulation has resulted into unique products.
A complete skincare line, perfect to take care of your skin both on sunny and relaxing days and in the hectic city life.

Our philosophy is based on the concept of SPF as an essential element of daily skincare. For us, SPF stands for “Stay Pretty Forever!

Being an Italian brand for DARLING means simplicity, beauty, craftsmanship and quality in every single detail.
Simplicity is the essential characteristic of the texture of the products: white and silky. Beauty is in the envelope: the design is essential, elegant and the colours are reminiscent of the sea, the sun in the early morning hours, magnolia flowers and stars on summer nights. High quality and know-how are in the performance of our products and their formulas.
The result is enclosed in these words: “High quality, eye catching packaging: like an Haute Couture dress”.

Just like an haute couture dress, DARLING represents innovation, research and attention to detail."