"Founder Ashley Ocampo understands "smart beauty".​ As a makeup lover, she’s experienced the frustrations of products causing skin issues and irritation. As a chemist, she possesses an in-depth knowledge of ingredients and innovation. She created HALEYS to use science—not fluff—to meticulously formulate the kind of makeup she could never find herself. Full-coverage products with high-performance results that never compromise your complexion."