Item Beauty

Item Beauty

FOUNDER

Addison Rae

Addison Rae

United States

2020

"Before TikTok, I thought my dream of becoming a dancer was over when I didn’t make the team at LSU. When I found out, I had two choices: believe in them or believe in me. And well, you know what happened next.

I’m here to remind you that your opinion of yourself matters more than theirs.

This is why I created ITEM Beauty. Makeup has always been such a fun way to express myself and feel my best, so I wanted to create a clean beauty line with lush ingredients (and none of the bad stuff) for a natural look that makes you feel more like you.

Lesson learned: I chose me that day and I will choose me ALWAYS. And so should you. Because when you love yourself first, you’re able to love everyone else better.

So embrace your contradictions, own your weirdness and be completely in love with who you are."