Wishful

Wishful

FOUNDER

Huda Kattan

Huda Kattan

United States

2020

"Since starting the Huda Beauty blog almost 10 years ago, Huda built an engaged community who are the heart and soul of the brand. The THOUSANDS of comments that flooded in over the years gave Huda a deep understanding of what people were most concerned about. Huda identified a want and need for gentle, effective, simplified skincare that can easily fit into any skincare routine.

Being a beauty blogger, Huda has tried and tested almost EVERYTHING on the market, giving her a unique insight into beauty and what works and what doesn’t. Add to that Huda’s wide-ranging personal experiences with skincare and endless tips from the worlds leading dermatologists over the years, Huda’s skincare expertise is truly exceptional."