Youth to the People

Youth to the People

FOUNDER

Greg Gonzalez and Joe Cloyes

Greg Gonzalez and Joe Cloyes

United States

2015

Vegan

"When we founded YTTP in 2015, our family of women were at the heart and soul of the brand, beginning with our grandmother Eva who was not only a pioneer in professional-grade skincare, but a dominant force in our lives. When our grandmother retired, she passed on the business and work ethic to our Aunt Lori and Greg’s mom Lisa, who are our mentors. Today, we continue our family’s legacy, which shapes our standard for innovation."